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“Packaging can be a theatre,
it can create a story.”
– Steve Jobs


Over the years Initiative have become experts in the entire packaging design process. Our designers are brilliant when it comes to creating packaging that stands out in the market and makes a unique statement. Our desktop publishers have a wealth of experience in rolling out packaging in a wide array of brand categories including strictly regulated pharmaceutical environments. We make it our business to understand all the legalities involved and our high attention to detail enables us to deliver your packaging projects in the quickest possible time. We also work with your print producer to ensure that we adapt our artwork to their capabilities and any packaging substrate that will be used. We have experience working on global packaging projects and roll outs for some of the largest FMCG and pharmaceutical companies in South Africa as well as a full understanding of the various types of finishes that can be used on your packaging to add that extra special flair.