“CREATIVITY involves breaking out of established patterns in order to look at things in a different way.”

Edward de Bono

Concepts & Campaigns

At Initiative, we approach the development of brand concepts with your consumer and customer needs in mind. We go the extra mile and do our homework when it comes to developing big ideas for brands. We need to have a deep understanding of your brand positioning as well competitor activity to ensure that your concept is unique, ownable and differentiates your brand. We also need to ensure that the concepts we develop will work well when executed across relevant touchpoints.

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Concepts & Campaigns

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