Brand Awareness Campaign
Guronsan C needed to educate the consumer about the product usage and efficacy as it was being
re-zoned on-shelf instore, as well as create a brand stir with an exciting campaign and competition that could be rolled out across a 360 degree platform.
Let’s Go with it’s catchy POP. DRINK. GO. messaging worked well along with the new energy-centric iconography to raise awareness and re-energise the brand.
Guronsan C partnered with Arrive Alive in an effort to raise awareness and educate South Africans about the dangers of driving while being drowsy in order to help reduce accidents and save lives.